About 

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Hello, it's nice to meet you...

My name is Freya and I'm a copywriter based in Bath. 

After more than five years of copywriting in-house for a variety of brands, and then completing a masters in creative writing, I decided to apply my experience to helping independent businesses tell their stories. 

Having watched my parents run an online retail company since I was a teenager, I know how tricky it can be for independent business owners to find

enough hours in the day to do everything. Like any designer or maker, they understandably want to devote themselves to the creative process, but it leaves little time leftover for marketing. This is where I found I was able to help, by providing them with content that invites customers into their workshop to see where they design, develop and make their products. Working with them made me realise that I want to help independent businesses narrate their brand stories. 

In my opinion, there’s nothing more powerful than a piece of writing that makes you feel something, whether that’s a book, blog post or Instagram caption. Stories play an important role in all our lives and my love of fiction was ignited by my mum, who read The Magician’s Nephew to me and my sister as soon as we could say 'Aslan.' My favourite authors tell stories in an unpretentious, engaging and thoughtful way, which is how I approach copywriting for independent businesses, aiming to strike the perfect balance between creative and commercial. 

I'm fascinated by the lives of writers. Whether it's listening to authors be interviewed or visiting the places where the classics were put down on paper, like Hardy’s house or Brontë country, I’m interested in how they work and what inspires them. In my spare time, I can either be found (unsurprisingly) with my nose in a novel or attempting to write my own, ideally accompanied by an endless supply of green tea and chocolate. My happy places include the V&A, Tate St.Ives and Ashmolean, as well as any library - the mustier the better - and of course any bookshop; I'm spoilt for choice in Bath with Toppings and Mr. B's on my doorstep. 

 

If you would like to find out more about me, then feel free to read my blog posts where I write about anything and everything, from what I’m thinking and feeling, to a series I'm watching, podcast I'm listening to or book I'm reading. And if there's anything else you'd like to know, then please feel free to get in touch with me.

I Sometimes Send Newsletters

© 2021 by Freya McIvor